5 SEO Mistakes That Every Marketer Makes While Doing SEO
Search Engine Optimization is one of the basic steps to making your website come on the top. It might seem easy to learn the basics of SEO, but you need to know a lot of things. It plays a very important role in growing your online business. It helps to enhance the user experience and get very good organic traffic.
If you are a newbie and don’t know much about SEO, it might be a challenge to implement SEO correctly. However, you cannot afford to make many mistakes, as it can decrease the site rankings and decrease the traffic. So, you need to know what SEO mistakes you need to stay away from.
5 Common SEO Mistakes That You Must Avoid
Yes, there are some common SEO mistakes that almost every marketer makes in the initial stage. However, you can go through the mistakes to fix them and be prepared for them. Make sure to go through every SEO mistake and learn all the details about them.
- Broken Links
One of the common mistakes of SEO that many marketers make is keeping broken links. Broken links like 404 errors and others are the main reason for a high bounce rate. Broken links on the page affect the user experience and make them lose interest.
As a result, they start to leave the website and the bounce rate increases. To avoid this, you will need to find the broken links and fix them as fast as possible. You can learn how to do that with the help of social media platforms. For example, during blogging, broken links can affect Google Ads.
- Website Speed
If you do not want to get a high bounce rate, you must ensure that the website speed is high. Unfortunately, there are plenty of marketers available who make the same mistake and provide plenty of high-resolution images, videos, and animations. At the same time, the website is not well optimized to handle it.
As a result, the website starts to work slowly. So, you need to ensure that the website loading speed and performance are high. Also, try to put images and media very carefully that the website can handle. Website speed is one of the things that you need to keep in mind in digital marketing and SEO. Also, try to avoid the free theme collections as they can also slow down the speed.
- Low-quality Content
One of the mistakes that most marketers make is creating low-quality content. No matter how well your website is optimized, your website will start to decrease in the Google ranking without good content. Therefore, the importance of high-quality content in SEO is always discussed among marketers.
If you fail to ensure the quality of the content, eventually, the ranking of your site will start to go down. If Google finds out that the contents are not informative and well written during website analysis, you will get a negative result. In the marketing funnel, good-quality content plays a perfect role.
- Keyword Stuffing
Keywords are important to make your article rank and be visible to the users. They can help the readers find your article and help you get a higher rank. However, it should not exceed the limit where the article gets filled with keywords. It might have worked well in the past, but keyword stuffing is not a healthy practice anymore.
It can affect the credibility of your brand and lead to penalties. One of the best ways to avoid it is by using the search terms and LSI keywords. It will help you add similar keywords to your target keyword without the stuffing. From social media platforms to social media marketing, keyword stuffing is very bad for the website.
- Not Mobile Optimised
The use of smartphones has increased a lot in the last few years. Most users now use their mobile to check the website. It helps them to check out every detail from the remote areas. If your website is not mobile optimized, the users won’t be able to use it from their smartphones. With the increasing use of smartphones, most users want to access the website from their mobile anywhere they want.
So, you need to make sure that your website is well optimized for mobile. It should open fast and be well responsive, along with high optimization. Unfortunately, there are still many websites available that are not well optimized for mobile. If the website is still not working as it should on smartphones, try to check the Google Chrome helper. Many times, the Chrome task manager is responsible for slow speed.
There are plenty of marketers who make SEO mistakes that impact their websites. We are here to help you out and provide the most common SEO mistakes in this article. You can go through the article to find out more about them and avoid them in the future.
Make sure to go through the articles and pinpoint the common ones you make. It will help you a lot to improve and rank your website higher. If this article has helped you, make sure to share it with others.